The Four Part Plan:
1) FOCUS ON SELLING A LIFESTYLE
You’re not just selling a house, you’re selling a lifestyle. Think beyond your “house data” such as square footage and room sizes. Highlight home features that resonate with the lifestyle buyers will get if they purchase your home.
Whether that’s entertaining space, smart home tech, a peaceful outdoor setting or a hotel like owner’s suite – you can optimize your space to show off the lifestyle and help potential buyers experience what it would be like to live there. Don’t forget about local amenities and nearby attractions!
QUESTIONS TO ANSWER:
1. Which room do you spend the most time in?
2. What is your favorite part about your community?
3. What is your favorite space in your home?
4. Which feature most attracted you to your home?
5. Do you have any rooms that should be shown in an alternative purpose (office vs. bedroom, etc)?
2) STAGE TO SELL:
PERSONALIZE & DE-CLUTTER
Take down the macaroni picture frames, family photos and sports trophies so that potential buyers walking through your home can envision themselves living there without being distracted. De-cluttering is also important. No one wants to see your “stuff” – they want to see the home features, your layout and how they can best use each room. So aim to have counters, dressers, desktops and shelves clear of any clutter!
ACCESSORIZE AS NEEDED
If your home is currently filled with family photos, you might need a few new accessories to add some style to your spaces. Look for neutral items such as a decorative wreath, a vase to put flowers in, a new front door mat, fresh rugs and towels in the kitchens and baths, new throw pillows for a splash of color and a plant for some greenery. It doesn’t have to be complicated!
LIGHTEN & BRIGHTEN
When it comes to making sure your home looks it’s best, the key is the brighter, the better. Some tips for lightening your space include: Adding mirrors to reflect light, washing windows and removing screens, updating light fixtures to something more modern and adding in lamps or accent lighting to dimly lit spaces. A reading lamp on a desk, under cabinet lighting in the kitchen and updated bathroom lighting can make a big difference without spending a significant amount of money.
APPEAL TO TODAY’S BUYERS
Know who you’re selling to and what their top wants and needs are. Many of today’s buyers are looking for separate laundry room spaces, designated office space, neutral paint colors, updated kitchens and baths as well as smart home tech. If you are able to add or highlight those features, you’ll be able to attract more interested buyers (which means increased demand for your home).
PRO TIP: Need some staging inspiration? Check out the Instagram accounts of some of your favorite home decor stores. Crate & Barrel, West Elm and Anthropologie have beautiful feeds showing different rooms and decor ideas. Also check out our Instagram Guide for our favorite options to decorate on a dime with Target.
3) HAVE A PRICING STRATEGY:
PRICE TO SELL
To generate the most demand, you’ll want to price your home to sell which means pricing it at or slightly below the market value. Your home is going to have the most activity when it first hits the market. Make sure you’re capturing the most buyers by pricing it right.
DON’T PRICE YOUR HOME ON THE HIGH END
Many sellers believe the myth that they should price their home on the “high end” so they have extra room for negotiation. The problem with this thinking is that it will attract less buyers right away and will increase the length of time your home sits on the market which can ultimately decrease your final sale price.
CHECK COMPARABLE PROPERTIES
Understand what is going on in your market. Your Real Estate Team can put together a Comparable Market Analysis which will compare your home to other homes on the market as well as recently sold homes. You’ll want to look at what features your home has compared to the other homes and make adjustments with your price as needed.
PLAN FOR ADJUSTMENT
Pricing your home is as much a science as it is an art. There are several variables to take into consideration as well as the ever-changing market. Make sure that when you list your home for sale, you and your Real Estate Team have a plan in place for 30 days out (or whatever makes sense for your market) to make a price adjustment if you’re not getting the activity you should be getting. Having this in place from the get go will help you feel prepared and prevent your home from sitting on the market for too long. Remember the longer a home sits on the market, the less attractive it looks to potential buyers and the more they think they can “get a deal”. You’re better off to make a price adjustment before you get to that point.
4) HIRE THE RIGHT TEAM
HIRE THE TEAM WHO FEELS LIKE THE RIGHT FIT
Before interviewing a real estate broker, look them up online. Check out their social media profiles and their “About” section. This should help give you an idea of what it will be like to work with them before you even meet with them. That’s a good start. Then, when you meet with them, consider how their personalities will work with yours. How will they interact with other agents, what are their negotiating styles and how do they communicate? You’re going to be spending a lot of time talking to them so you’ll want to hire a team that you connect with.
SEEK OUT A TEACHER NOT A SALESPERSON
“You don’t want someone with the heart of a salesman, you want someone with the heart of a teacher.” – Dave Ramsey. Working with a team who has the heart of a teacher will help you understand the process and set you up for success. They won’t be pushy and make you feel pressured. They will instead give you options and explain what outcomes they could result in.
SOCIAL MEDIA SAVVY
Marketing your home on social media should be a KEY piece of their marketing strategy. Check out their Facebook page or Instagram account to see if they’re active on social media. You’ll want to hire a team who is utilizing these modern marketing methods in order to maximize your home’s exposure and reach as many potential buyers as possible. Keep in mind, often listings are marketed with Facebook ads, so you may not see actual listings on their feeds. But you’ll want to check if they are active on their platforms and then ask them about their strategy when you meet with them.
Thinking of selling your home? Let’s connect!
Let’s be honest, six months ago, none of us imagined we’d be where we are today. While last spring was filled with coping strategies and beliefs that this was all just “temporary,” the new reality is we are in this for the long haul. Here in Seattle, most schools have moved to an online platform for Fall. Which means parents, and especially working parents, continue to carry the load. If you’re like us, last spring was filled with moments of popcorn for dinner and philosophical ideas on how early was “too” early for happy hour.
With the first day of school just a few days away, it’s time to shift and accept. Accept that we need to gain a sense of control over our family lives and shift to a new normal. We have compiled a list of suggestions on how you might get through this, but only you can decide what will help you survive best.
1) YOU FIRST:
Just as the airlines instruct us to don our oxygen masks first before helping others, home school parents must prioritize their needs first. Let’s be honest, once the kids are up and the coffee is brewing, your opportunity for “me” time is thrown out the door with Monday’s recycle bin. So, consider waking an hour earlier for the special “me” time that allows you to be your best self. Quietly meditate, practice your living room yoga, or head outside for a mind clearing walk/run. While it means one less hour of sleep, putting yourself first will help center your focus on others for the rest of your day.
2) START THE MORNING RIGHT:
Ever since our daughter was little, we have always insisted that she brush her teeth, comb her hair, and change her underwear before she leaves the house. Even in the chaos of COVID, this basic requirement was the one thing that we held to in efforts to keep some sort of normalcy with our mornings. By establishing a morning routine, even in COVID, we are setting the precedent that now is the time to start their day. Pro parent tip: Just as we did when school was in person, consider continuing the morning prep routine while they eat breakfast such as filling their water bottle, putting together a snack and making their lunch. Send the water bottle and snack to their home school desk and leave the pre-made lunch in the fridge for easy access. Prepping in the morning allows for a lot less last-minute disruption with the never ending “I’m hungry!”
3) PLAN THE WEEK:
We love this printable meal planning calendar that our friends at Satsuma Designs put together. By encouraging the kids to take the lead on lunch, your success rate might reach 90% (percentages suggested, not guaranteed). Also, consider spending an hour on Sunday prepping grabbable snacks. We recently discovered Eazy Peazy Mealz for kid friendly, easy to access lunch items as well as Sunday Family’s for snack station ideas.
Remember how our teachers send their students outside, rain or shine, two to three times a day? Why aren’t we? Yes they’ll be cold and wet, but this is school! Store a plastic crate on your porch filled with balls, frisbees, mitts and more and send the kids outside. Set a recess schedule with alarms on your phone or iPad that remind the kids it’s time to go outside. If you have a neighbor pod, coordinate timing for all the kids to recess together and take turns for recess duty (Kahlua spiked coffee in tumbler optional).
5) TIME OUT:
Do you remember the sheer joy in your younger years when the AV volunteers rolled in the TV/VCR cart? Teachers used movies to get a break, so why can’t we? Do you have an important conference call coming up? Need a shower? Or just want to lock yourself in the bathroom for 30 minutes? You deserve a “guilt free” break today, so make the best of it! Check out the website Teach With Movies which is chock-full of educational movies for every age.
6) FIELD DAY:
Engage your children to remember what was their most favorite day at school. Crazy hair day, field day, pajama day, breakfast for lunch day? Review the calendar and plan out a few themed Fridays to get the kids excited about the week and something to look forward to. Participate with them and just let your Zoom colleagues know that yes, you did shower, but it’s Crazy Hair Day!
7) IT TAKES A VILLAGE:
This pandemic has truly sucked for EVERYONE! Now more than ever, we are all seeing the value of social interactions for our children. If you haven’t done so already, consider creating a pod with another family or classmate with similar values around virus protection. Setup a schedule for virtual learning together and take turns hosting at each other’s house throughout the week. If you have multiple aged children, break up the sibling rivalry by having one family host the older children while another manages the young ones. Home school virtual learning is lonely for all of us. By creating a pod, your children will thrive from the social interaction and you just might get a much needed break.
8) EMERGENCY TOOL CHEST:
Teachers have an emergency backpack in their room, you need one too. But consider this less of an earthquake survival kit and more like a daily existence tool chest. Even with remote learning, early release days still exist. So, when the important Zoom meeting is scheduled for Wednesday at 2pm, you’ll need backup forces to help entertain the kids. Here are a few Netflix-free ideas to implement:
- Outschool – affordable online classes to learn anything from the latest TikTok dance to tween yoga.
- Duolingo – fun games and daily rewards for students wanting to learn from more than 30 different languages including Klingon, Swahili or High Valyrian.
- StoryLine Online – professional actors the likes of Kristen Bell, Kevin Costner and Angela Bassett read aloud popular story books.
- National Geographic Kids – provides a collection of videos and activities centered around animals.
- Crazy Little Projects – crafts, cooking and more to entertain all ages.
- Math Support – if there is one thing we learned in COVID, long division is no longer a thing. We’re still not quite clear what it is they are doing, but this list of math tools will provide frustration free help.
While last spring’s performance was well justified with survive and cope techniques, Fall’s virtual learning platform is an opportunity for us to create a consistent plan where our children have potential to thrive. The key to success is accepting that not every day will be perfect, that we must learn how to give ourselves grace, and as our friend Elisa recommends, “set boundaries, especially space.” If all else fails, our friend Carrie suggests keeping a supply of dark chocolate on hand while our friend Cassandra recommends day drinking. You decide what works best for you.
Even with COVID restrictions, the Seattle real estate market continues to be very strong. We find that our sellers who follow these 5 steps are more successful in this market, often selling over list price with multiple offers. While your market may be faster, or slower, than Seattle, in the time of COVID, it is best to be prepared.
VACATE YOUR HOME:
Selling a home that is occupied is challenging enough, let alone in a global pandemic. For the safety of you and your family, it’s best to not reside in the home while it is on the market. If you are in a faster market such as Seattle, you should be able to sell your home within a week which means it’s the perfect time to book an AirBnb vacation. Or consider purchasing/renting your next home first, move in, and then list your property for sale.
An experienced broker will walk through your home and provide you with a list of updates and repairs that should be done before you go to market. In our COVID market, buyers are looking for a home to move in to right away. They are not excited about projects, and will often skip over the home that needs repairs to pay more for the home that is move-in ready. The difference between selling quick with a multiple offer situation starts with first impressions. Make sure yours is the best possible first impression you can make.
If you are going to be living in the home while it is on the market, make sure that you or your broker are supplying PPE supplies for buyers when touring. This includes face masks and hand sanitizer. Be prepared to sanitize bathrooms, door handles and any other surfaces that may be touched after you return home each day.
Make sure to ask your broker about their marketing plans to feature your home to the most buyers. In addition to professional photos, find out if they offer measured floor plans and 3D virtual tours. Most importantly, since open houses are still not allowed in most cities including Seattle, ask if your broker will conduct a live-feed open house to prospective buyers. We recently invested in a Insta 360 Nano S camera and love how it can feature the home while we tour (see an example of our most recent tour here).
HIRE A FULL-SERVICE EXPERIENCED BROKER:
Having to work with new COVID restrictions and a finicky market, now is not the time to hire your dog walker’s cousin who just got their license, or a discount broker. Now, more than ever, you need the assurance that your property is represented in its best light with maximum exposure. When interviewing a potential broker, you may want to ask them:
- How many homes have you sold in COVID?
- Have you successfully listed AND sold houses in COVID? How many had multiple offers?
- What are buyers looking for right now?
- How do you market and promote your listings given open houses are not permitted?
- Do you provide 3D tours?
- Do you require a seller provided pre-inspection of the home and sewer line?
- What is your plan for offer reviews?
Taking these tips into consideration will help support a successful sale. Thinking of selling? Let’s connect and help you get started.